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My thinking is informed by unique experiences delivering strategy to companies across many industries, product management (prior to my digital career I introduced $50 million worth of products onto the global market for Avery Dennison), consultant, and advisor. 

My voice about augmented reality (AR) and virtual reality (VR) has become a leading one through public, speaking, blogging, and writing. My thoughts on the next wave of computing are sought after by companies including Facebook; and quoted by the media (Bloomberg and Forbes). 

I contributed a full chapter to The Handbook of Research on the Global Impacts and Roles of Immersive Media with such industry luminaries as Brett Leonard, Greg Panos, Ed Lantz, Joanna Popper and Brian Seth Hurst – brought together by the editor and VR OG herself, Jacquelyn Mori My chapter, titled, “Immersive Media and Branding: How being a brand will change and expand in the age of true immersion,” explores everything from artificial humans representing brands of the future to guidelines on how brands can start to prepare for this future.


What follows is 12 years of blogging, not just around immersive technology (although there’s a lot of that), but facial recognition, wearables, IOT, and the convergence between all of it.

The future of work is virtual

Originally posted at https://www.linkedin.com/pulse/future-work-virtual-linda-ricci #longpost #musing #futureofwork #XR #virtualreality When #Covid first hit, I don’t think anyone could foresee just how huge – and ultimately, permanent – its impact would be. I’ve been thinking a lot about the ramifications, through the lens of XR among others (but ultimately, rooted in human behavior!). From the beginning …

A journalist asks: XR predictions for 2022

I was asked by a journalist to answer the question, “What do you see as the biggest trends in AR/VR/XR in 2022?” – and although I typically think a little further out than that, here are some of my thoughts on the matter. I took out the bits he’s using in the article, and will post links to that when it comes out – but these are what I think some of the most important short term trends for XR will be next year.

The end of loneliness

Reposted from linkedin Heard a really sweet story today by Donna Z. Davis, Ph.D. at AWE (Augmented World Expo): she told the audience about an elderly woman with Parkinson’s, who regularly “meets” her tuxedo clad physically distant son (avatar) in VR to go dancing with him. *That’s* the power of VR for me. Not the whiz bang isn’t …

Younger me is calling

Just read this article: “Through the digital lens: How VR can inspire better managers“. Subheader is, “Virtual reality has the power to change the world. But first, it has to change how straight white men think.” It stuck a very personal chord. Doing my MBA at Rotterdam School of Management, Erasmus University, I was one of …

Book published!

Excited to announce that I’ve joined the ranks of published authors, and some illustrious colleagues – I’m Chapter 19, “Immersive Media and Branding: How Being a Brand Will Change and Expand in the Age of True Immersion” in the just-published-today Handbook of Research on the Global Impacts and Roles of Immersive Media. My chapter explores …

CES 2020

In a week! – I’m going to CES (Consumer Electronics Show) in Las Vegas for the first time; while I’m increasingly daunted by the sheer SIZE of the event (multiple locations, miles and miles of walking) I’m also increasingly excited about what I’m going to experience there. Tons of amazing talks on the future immersive …

Reading my mind

Fascinating stuff. And, whoa. The inevitable march towards brain-computer interface continues! “Researchers from Russian corporation Neurobotics and the Moscow Institute of Physics and Technology have found a way to visualize a person’s brain activity as actual images mimicking what they observe in real time. “ We are rapidly moving from keyboard and mouse input – which, …

Details around presenting at TEDx Rosetree (Philadelphia) on 11/11/19

For those interested in attending in person here’s a link to the TEDx Rosetree (Philadelphia) event I’ll be presenting at on November 19th. Only 100 tickets! – $100 each (incredibly reasonable IMHO…given the prices I see of other conferences). The theme is “Grassroots” and how every idea starts as a small concept, and requires levels …

Review for “The Spatial Web: How Web 3.0 Will Connect Humans, Machines, and AI to Transform the World”

I had the privilege of being a pre-launch reviewer for “The Spatial Web: How Web 3.0 Will Connect Humans, Machines, and AI to Transform the World” by Gabriel René and Dan Mapes; can honestly say it’s a comprehensive, well written and engagingly written book about a wide ranging subject, and well worth a read. They …

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