Digital avatars, ultimately fueled by AI…it’s a thing, and I talk about how brands will be using this tech in my book chapter being published this January.
I spend a fair amount of time in my book chapter talking about intelligent (AI) bots / artificial humans and how brands can use them to create more meaningful relationships with customers. Fascinating stuff. And as AI and natural language processing improves (eg, real conversation) continues to improve in parallel with improving graphics and streaming, we’ll be able to interact in ways that will be indistinguishable from “real”.
This New Zealand based company is one of a handful working on developing that dream.
UneeQ (previously FaceMe) has taken in $10 million in funding so far to develop digital representations of humans that interact with you in much the same way as a real person would to drive emotional connection, loyalty, and trust between a business and its customers. And while this is a business application, I have no doubts that we will “have” digital humans as friends, companions, advisors – whatever we need. Interacting with computing through natural language, and with something that looks, sounds and “feels” completely human is the ultimate goal of spatial computer.
Competitios to Uneeq include Neon, Didimo, Soul Machines (love that name), and others; and while many currently think the uncanny valley a barrier, I believe that as time progresses we’ll *expect* our technology to seem natural.
TEDx RoseTree 2019 done! What a fabulous experience – I met so many amazing people, and thoroughly enjoyed being in the middle of the vortex of ideas and creativity. My talk “How VR will supercharge grassroots movements” will be posted by TED soon, and I’ll update it here when they do.
In the meantime, I’d like to thank Stacy Olkowski and her team for the herculean amount of work pulling this all together must have been. Well done! It always takes one person with a vision and a lot of persistence to get the ball rolling on something, and she sure did deliver in a remarkably short amount of time.
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