Announcement time

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Been kind of quiet here lately…as I’ve been really busy IRL. Two big pieces of news:

First: I’ve officially started looking to join a company after 10 years of self employment. Lots of reasons, the biggest being I’ve realized that it’s nearly impossible to drive any sort of advancement in the emerging tech world by yourself – you need to align with a larger team that is doing amazing things.

And I would so love to do that…so, for anyone listening: I’d love to be part of your senior team, driving forward advancements in Immersive Media (AR, VR), Digital or AI. I can help you figure out what to do, where to go, who to do it with and who to sell it to – and then get it done.

My professional experience includes working with global companies (mostly large, but many small / startups too) over the past 20+ years. I’ve help them understand, evaluate and develop business and marketing strategies in industries where digital + emerging tech is creating opportunities (and threats). An innovation focus, as it were…with deep roots in consulting, management and entrepreneurship – my goal is to help whichever company I join grow and thrive.

Second: I’m going to be a published author!!

Excited to have been chosen to contribute a chapter (working title: “Immersive Media and Branding: Invasive, Enriching or Annoying? How Being A Brand Will Change and Expand In The Age Of Immersion”) for a soon-to-be-published book by IGI Global. Thrilled with the opportunity.

And finally….been reading a lot as well. The advancements taking place in technology are truly mind boggling. A few subjects are consistently drawing my attention lately because they are, well, just so damn interesting.

Spatial computing:
Tom Emrich’s article “Advertising Enters the Next Dimension: 7 Ways Spatial Computing is Evolving Advertising & Marketing” caught my attention while researching info for my chapter submission. He discusses all the ways that the future of advertising and marketing is going to be immersive; I’m going to be discussing something similar in my book chapter, Artificial Intelligence-fueled avatars and all. He’s more about exploring the advertising angle than I will (I’m focusing on what it means to be a *brand* in a world with 360 immersiveness). Well worth a read, with great examples.

Brain-Machine interface:
Although a few months old, I’m intrigued by the work CTRL-Labs is doing with brain-machine interface. Electrical impulses from the brain are translated )(with training) into computing motions without needing to actually move…in the future you’ll only have to think it, and it’ll get typed, designed, communicated – all of it.

Ambient computing and Digital twins
A term I’d heard, but not really latched onto, until I listened to this podcast, “Ambient Science and Digital Twins with Katalin Bártfai-Walcott” about the ubiquitous, invisible computing that will be our future – and our “digital twin” which will represent us in that dimension.

I think I’d prefer the term “Digital Concierge” – but the end result is the same: a parallel entity that is powered by AI to learn about our individual preferences and personality, and have the authority to make decisions on our behalf. Instead of us interacting 1:1 with each device as we currently do, giving each our attention when needed – on/off, play this, turn this on, etc – our Digital Twin (concierge) will co-navigate our day with us, managing our experiences without us needing to consciously do anything.

The legal ramifications alone are staggering; regardless to what degree this eventually plays out, I think we can all agree that computing will move towards being ambient, meaning ubiquitous – and invisible. If any of this sounds at all interesting, listen to the podcast!

Building worlds with Xmod’s NetVRk

I attended the Miami VR Expo two weeks ago, at the  invitation of its Co-Founder, Adrian Allen.  It’s their first year, and he told me his goal for it is very clear: to grow the AR/VR community in Miami. A noble cause. As he pointed out, Magic Leap is nearby, as is DisneyWorld’s themed entertainment, and there are a ton of Miami art school graduates who would like to work in AR/VR but end up leaving the area for lack of work. There’s a parallel to that with  Drexel University in Philadelphia and the gaming / animation industry.

I {fortunately} moseyed on by the XMod’s NetVRk booth on my way out, mostly because I spied VR headsets waiting to be used and  I never miss the opportunity to try a new VR experience! – so glad I did.  I put on the VR headset with my guide Linus Chee,  NetVRK’s concept artist and was immediately immersed in their beautiful experience.

I say “experience” because it’s not really a game. You’re greeted by your very own planet (they’re individually spawned so each one’s different), encircled by a fence. Linus and I stood on the edges looking down at the surface, with the builder’s toolbox hovering to my left. The toolbox has libraries of elements that can be placed wherever you like on the planet (zooming uses Tiltbrush’s grandiose two armed sweeps, which were so fun) – elements click together, so you can build a mansion with pre-formatted pieces, or put sharks in the water, drones in the sky etc.  It reminded me of “god mode” games like Civ, or the Sims/Sims City – games where you are building, creating and making decisions. Think Minecraft on super steroids.

After clicking a few elements together into a house, we entered into the full size experience.  We walked around admiring our handiwork, then hopped on a drone to ride it. I was madly giggling at the jumps, where you throw your hands in the air and point while letting go of the controllers, ending up in 20 foot arcs.

By now a stream of people walking by had stopped to watch what I was doing on the screen and were lining up to try it, and I will *not* apologize for hogging it lol…I hopped on a tall masted ship that happened by (on the most beautiful crystal clear water) which you can steer with the wheel (avoiding underwater rocks lol – if I’d had more time I’d crash into them to see what happens). I fell into the water on one of my jumps and Linus had to save me as “the sharks will find you” – not sure what happens when they do 😃

Linus and I giggled like hyenas as we ended up tossing chess pieces into a rotating fan to see the bounce.

I love that it’s multi-user and social. Linus was talking to me throughout, and we were tag teaming actions in the world we’d just built together.

It had elements of Minecraft (spawned planet, drag and drop elements), Second Life / High Fidelity / Sansar (build your own world and “live” in it) but was far more beautiful than Minecraft, and much easier to create and navigate than High Fidelity.

The experience was utterly beautiful. To the point where, a few days later I was on a {real} boat in the clear blue waters off Miami’s coast, and all I could think was, “not as pretty as the water in NetVRk“.

After I took off my headset and realized there were about 20 people waiting (oops), and after fleetingly contemplating once again how ridiculous one looks when wearing a VR headset, and how much I don’t care lol – I sat down with XMod’s Founder Mike Katseli to talk about what they are creating.

Turns out it’s even more than that – an entire platform, currently complete with crypto currency and developer tools – I’d just experienced the consumer / player side. There is a whole platform for developers, B2B applications, trading, making money – all of it.

It’s a digital sandbox where anyone can create their own fully immersive VR world and experiences, regardless of their tech skills.  This is the genius part of it; it lets anyone create an immersive VR experience without any technical knowledge.

And the default is “open” sharing, unlike the walled garden  Second Life ultimately became. I did get very tired of bumping into force fields around private islands there.

Mike and I followed up on the phone a few days later, and his vision is grand indeed.  His description of NetVRk is “A blockchain based network for the creation and exchange of Virtual Reality content”. It sounds and feels in some ways very much like Oasis in Ready Player One to be honest (and I did love that book).

Obviously I have a ton of questions, some being: how is it going to make money? (Mike talked about a freemium model with non-invasive in world advertising, and a tiered pricing structure for companies). Is there going to be a community of open source developers / artists for stocking the ‘libraries”? Will you be able to import objects created elsewhere? What is NetVRk’s  governance model? What tool are provided for users to manage their privacy? ..and so many more.

He said his goal is to inspire creativity, and part of that will include revenue sharing with users and their data, a la Philip Rosedale.  He’s keen on not “owning” and exploiting user data, but instead seems to view this as a community he’s inviting us all in to share.

Mike believes the “golden feature” of NetVRk – and what makes it unique – is that they’ve managed to create an immersive environment that mimics what someone’s imagination feels like. The ease of interaction and creativity make doing it painless – so the experience comes to the forefront. It’s like being in your own dream, that you have the power to shape. and then, experience. Which is why it’s hard to leave! I certainly didn’t want to.

Mike’s inspiration comes from a childhood environment that fostered both creativity and engineering; he has a charming story about how he and his grandfather used to imagine science fiction worlds together, and create stories for that world – combined with his father’s engineering firm, where he learned to build and tinker, but be practical about it.

I like the idea that NetVRk’s goal is to lower the barrier to VR creation entry, allowing anyone to flex their imagination and start creating in an immersive 3d environment. It’s currently not easy to do (and is the same premise behind my own AR startup last year, Djinnio – which also used a library / drag and drop to democratize AR creation). Great minds!

Imagine the creativity unleashed – ideally attracting many, many more people to try creating in VR (particularly since it is social in nature). I’ve talked about the lack of VR applications for people who aren’t gamers in VR, this could be one of the “killer apps” that helps change that.

Xmod’s NetVrk is scheduled to launch in September on the Steam platform. I encourage everyone to seek it out and build something there. It’s a magical experience, impossibly beautiful and incredibly immersive.

Not sure I’ll ever want to leave.