TEDx RoseTree 2019 done! What a fabulous experience – I met so many amazing people, and thoroughly enjoyed being in the middle of the vortex of ideas and creativity. My talk “How VR will supercharge grassroots movements” will be posted by TED soon, and I’ll update it here when they do.
In the meantime, I’d like to thank Stacy Olkowski and her team for the herculean amount of work pulling this all together must have been. Well done! It always takes one person with a vision and a lot of persistence to get the ball rolling on something, and she sure did deliver in a remarkably short amount of time.
#publicspeaking #tedxspeaker #tedx #tedxrosetree #vr #virtualreality #grassroots #LindaRicci #Decahedralist
So my first professional book chapter’s been officially submitted, “Immersive Media and Branding: How being a brand will change and expand in the age of true immersion” (could still be changed) for all those curious. It is about virtual and augmented reality, and what it will mean for brands.
Among other things, I talk a lot about how artificial intelligence and how it will inform digital avatars, which are fully fleshed out 3D interactive brand ambassadors. Fascinating thing to think about; literally fleshing out what your brand is, and what that will mean for interacting with consumers.
A shout out to the Cortney Harding of Friends with Holograms, Samantha Wolfe of We are Phase 2, Alejandro Mainetto of EY, Alan Smithson of XR Ignite Community Hub and Virtual Accelerator and Robert Spierenburg of All Things Media for their contributions! And to Jacki Morie of All These Worlds LLC for both accepting my proposal for inclusion, and being very kind for putting up with my questions throughout. She is very patient.
It still need to go though peer review, but should be in the January publication of the tentatively titled,”Global Impacts and Roles of Immersive Media.”