Presenting at AWE 2020

Coronovirus or not, I’m extremely honored to be presenting (on stage, or virtually! – not sure yet) at Augmented World Conference & Expo on May 29th, 2020 . It’s the leading AR/VR event series in the world. and the epicenter of Spatial Computing; an event that brings the entire AR/VR industry together.

The title of my presentation is Augmented reality, digital intimacy, and the future of brands & interaction. I’ll be exploring the digital intimacy created by AR, and extrapolate how these new realities will change the way brands and consumer relate. There will soon come a point where navigating our world without AR overlay will seem as impossible as currently navigating without mobile phones would be. Once the connectivity and information moves to our faces having it woven throughout our day will become indispensable. Join me as I explore the future of what brand means in an immersive world.

AWE has added “digital only” attendence as an option, which is $199 for the full 4 days of conferences (including 1 year exclusive subscription to session videos). You can watch sessions via livestreaming, interact with speakers, visit online exhibits and demos , and join video-based group meetings. A fantastic (and safe!) way to learn, connect, and experience all that the industry has to offer.

And please watch me! I’ll be taking questions afterwards and would love to hear what people are wondering about.

Book published!

Excited to announce that I’ve joined the ranks of published authors, and some illustrious colleagues – I’m Chapter 19, “Immersive Media and Branding: How Being a Brand Will Change and Expand in the Age of True Immersion” in the just-published-today Handbook of Research on the Global Impacts and Roles of Immersive Media.

My chapter explores the impact immersive technologies—augmented reality and virtual reality—will have on consumer branding and business in the near and longer term future. Weaving multiple use cases and examples throughout, I discuss the next phase of experiential marketing: how immersive branding will develop as spatial computing becomes more mainstream, and how brands can start thinking about how they can leverage the technology.

I also examine the rise of virtual influencers, how they will affect social media marketing—and how artificial intelligence will ultimately enable true one-to-one interaction with customers through virtual avatars. Finally, I outline and discuss the risks, rules and recommendations for how to successfully proceed as a brand curious about how to best harness the technologies.

This was a great experience, and I want to thank Jacquelyn (Jacki) Morie for the opportunity to be included, and for being an editor par excellence.

Link to purchase here: https://www.igi-global.com/book/handbook-research-global-impacts-roles/236585

Going to be a published author!

So my first professional book chapter’s been officially submitted, “Immersive Media and Branding: How being a brand will change and expand in the age of true immersion” (could still be changed) for all those curious. It is about virtual and augmented reality, and what it will mean for brands.

Among other things, I talk a lot about how artificial intelligence and how it will inform digital avatars, which are fully fleshed out 3D interactive brand ambassadors. Fascinating thing to think about; literally fleshing out what your brand is, and what that will mean for interacting with consumers.

A shout out to the Cortney Harding of Friends with Holograms, Samantha Wolfe of We are Phase 2, Alejandro Mainetto of EY, Alan Smithson of XR Ignite Community Hub and Virtual Accelerator and Robert Spierenburg of All Things Media for their contributions! And to Jacki Morie of All These Worlds LLC for both accepting my proposal for inclusion, and being very kind for putting up with my questions throughout. She is very patient.

It still need to go though peer review, but should be in the January publication of the tentatively titled,”Global Impacts and Roles of Immersive Media.”