The title of my presentation is Augmented reality, digital intimacy, and the future of brands & interaction. I’ll be exploring the digital intimacy created by AR, and extrapolate how these new realities will change the way brands and consumer relate. There will soon come a point where navigating our world without AR overlay will seem as impossible as currently navigating without mobile phones would be. Once the connectivity and information moves to our faces having it woven throughout our day will become indispensable. Join me as I explore the future of what brand means in an immersive world.
AWE has added “digital only” attendence as an option, which is $199 for the full 4 days of conferences (including 1 year exclusive subscription to session videos). You can watch sessions via livestreaming, interact with speakers, visit online exhibits and demos , and join video-based group meetings. A fantastic (and safe!) way to learn, connect, and experience all that the industry has to offer.
And please watch me! I’ll be taking questions afterwards and would love to hear what people are wondering about.
My chapter explores the impact immersive technologies—augmented reality and virtual reality—will have on consumer branding and business in the near and longer term future. Weaving multiple use cases and examples throughout, I discuss the next phase of experiential marketing: how immersive branding will develop as spatial computing becomes more mainstream, and how brands can start thinking about how they can leverage the technology.
I also examine the rise of virtual influencers, how they will affect social media marketing—and how artificial intelligence will ultimately enable true one-to-one interaction with customers through virtual avatars. Finally, I outline and discuss the risks, rules and recommendations for how to successfully proceed as a brand curious about how to best harness the technologies.
This was a great experience, and I want to thank Jacquelyn (Jacki) Morie for the opportunity to be included, and for being an editor par excellence.
So my first professional book chapter’s been officially submitted, “Immersive Media and Branding: How being a brand will change and expand in the age of true immersion” (could still be changed) for all those curious. It is about virtual and augmented reality, and what it will mean for brands.
Among other things, I talk a lot about how artificial intelligence and how it will inform digital avatars, which are fully fleshed out 3D interactive brand ambassadors. Fascinating thing to think about; literally fleshing out what your brand is, and what that will mean for interacting with consumers.