1/20 Co-author, “The Handbook of Research on the Global Impacts of Immersive Media,” published by IGI Global. Chapter title: “Immersive Media and Branding: How being a brand will change and expand in the age of true immersion.“
My chapter explores the impact immersive technologies—augmented reality and virtual reality—will have on consumer branding and business in the near and longer term future. Weaving multiple use cases and examples throughout, I discuss the next phase of experiential marketing: how immersive branding will develop as spatial computing becomes more mainstream, and how brands can start thinking about how they can leverage the technology.
I also examine the rise of virtual influencers, how they will affect social media marketing—and how artificial intelligence will ultimately enable true one-to-one interaction with customers through virtual avatars. Finally, I outline and discuss the risks, rules and recommendations for how to successfully proceed as a brand curious about how to best harness the technologies.
11/18/19 TEDx RoseTree
“How VR Will Supercharge Grassroots Movements”
The theme of #TEDxRosetree was around the subject of Grassroots; my goal was to #inspire people who aren’t in the Immersive Tech field with a vision of how virtual reality can, and will increasingly be used to connect people from all around the globe. I truly believe social VR is a paradigm shift that will be rocket fuel for good.
8/19/19 Quoted in Bloomberg article (8/19), “Deepfakes Can Help You Dance”
“Linda Ricci, a consultant who’s worked in virtual reality and film, says Hollywood will eat up GANs technology, and that may not be a good thing. “The technologist and the artist in me thinks this is fantastic,” she says. “The flip side: It’s a scary, scary trend.”
5/11/18 Creative Tech Week NY
Lightening talk, “My VR Vacation”
I gave a lightening talk at Creative Tech Week 2018 around my artist journey with the Google Tiltbrush as part of my 5 day “VR Vaycation“.
This fish is the first thing I made in Tiltbrush; I talked about the shift from object creation / CAD mindset, to a world building one. The narrative explored how, as an experienced 2- and 3D artist I was exploring Tiltbrush’s “special sauce”; how each medium has something it’s particularly good for, and my journey to find it.
5/18/17 Fireside chat / interviewer, Propelify Conference
Fireside chat around “Music’s Interactive Future” with headlining performer Beatie Wolfe, in advance of her performance.
“Beatie Wolfe is an Anglo-American singer songwriter with a raw, acoustic, indie rock sound. An innovator as much as a musician, described as “extraordinary” by Forbes, “ingenious” by Fast Company and “bleeding-edge” by WIRED, she is at the forefront of pioneering new formats for music. Wolfe has created a series of world’s-first designs that bridge the tangible and digital, including. the world’s first live 360 ̊ AR stream. Her work has been featured in the world’s leading museums, festivals, conferences and received nominations across the music, tech and art fields. “
5/21/17 Panelist, Creative Tech Week NY, “The Future of VR/AR and Entertainment”
10/16/17 Topic Table Moderator
VR 20/20 Summit
5/21/17 Empiricist League, “The Paradox of Time: The Future of 3D Printing and How It Will Change The Way We Think About Everything”