Invited to the Coburn Ventures‘ annual gathering as a “thought leader” this week, for the fourth year in a row! – always a fun gathering of the best and most interesting thinkers (thought leaders + investment professionals) from around the globe, pondering the future direction of various technologies on business and humanity.
What to wear…always the question.
So to the intertoobz I go. And it struck me: why am I internet shopping in exactly the same way I have been since, well, pretty much the beginning of ecommerce? Searching based on some key words, ending up on a store’s website with a bunch of thumbnails, mostly on young gazelles who I think I could probably stick two of into one of my dresses…maybe there’s a filter, sometimes even with filtering categories I care about. Ordering 2, 3, 4 alternatives – which will be returned if not right.
Such a waste. Of time, of delivery gasoline…of raw materials. I am imagining the mountains of clothing, made in amounts forecast to be roughly correct – but then it’s 60 degrees in November in New York, and they all waste away in some warehouse, somewhere. Or in stores….some end up in outlet stores…some go back to the manufacturers, only for some to be sent to online clearance sites…or some far away country, dumped on a market that cares less about trend.
Sigh. Our poor planet.
Where’s my 3d printed clothing, made to my (scanned) body size, to my specs? What if I am not a 20 year old gazelle, and I want the skirt to be a few inches longer? Shorter?
Why has there been so little disintermediation in the way we shop and dress ourselves?
I ponder this as I push the “buy” button, and pay and extra $20 for fast delivery, contemplating all the bells, widgets, gizmos and wheels which immediately starting turning in response. And think back to this blog entry, which was based on a lot of thinking I did in 2006. 10 years!!
Our poor planet.