Details around presenting at TEDx Rosetree (Philadelphia) on 11/11/19

For those interested in attending in person here’s a link to the TEDx Rosetree (Philadelphia) event I’ll be presenting at on November 19th. Only 100 tickets! – $100 each (incredibly reasonable IMHO…given the prices I see of other conferences).

The theme is “Grassroots” and how every idea starts as a small concept, and requires levels of incubation and nurture. Conceptually, grassroots embraces all ideas that grow when they involve their community.

My presentation is around the subject of Immersive Technologies (VR/AR) and how they will be the rocket fuel that supercharges global grassroots movements and community building.

I will definitely be posting links to the presentations afterwards as well.

https://www.linkedin.com/pulse/details-around-presenting-tedx-rosetree-philadelphia-111119-ricci

Announcement time

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Been kind of quiet here lately…as I’ve been really busy IRL. Two big pieces of news:

First: I’ve officially started looking to join a company after 10 years of self employment. Lots of reasons, the biggest being I’ve realized that it’s nearly impossible to drive any sort of advancement in the emerging tech world by yourself – you need to align with a larger team that is doing amazing things.

And I would so love to do that…so, for anyone listening: I’d love to be part of your senior team, driving forward advancements in Immersive Media (AR, VR), Digital or AI. I can help you figure out what to do, where to go, who to do it with and who to sell it to – and then get it done.

My professional experience includes working with global companies (mostly large, but many small / startups too) over the past 20+ years. I’ve help them understand, evaluate and develop business and marketing strategies in industries where digital + emerging tech is creating opportunities (and threats). An innovation focus, as it were…with deep roots in consulting, management and entrepreneurship – my goal is to help whichever company I join grow and thrive.

Second: I’m going to be a published author!!

Excited to have been chosen to contribute a chapter (working title: “Immersive Media and Branding: Invasive, Enriching or Annoying? How Being A Brand Will Change and Expand In The Age Of Immersion”) for a soon-to-be-published book by IGI Global. Thrilled with the opportunity.

And finally….been reading a lot as well. The advancements taking place in technology are truly mind boggling. A few subjects are consistently drawing my attention lately because they are, well, just so damn interesting.

Spatial computing:
Tom Emrich’s article “Advertising Enters the Next Dimension: 7 Ways Spatial Computing is Evolving Advertising & Marketing” caught my attention while researching info for my chapter submission. He discusses all the ways that the future of advertising and marketing is going to be immersive; I’m going to be discussing something similar in my book chapter, Artificial Intelligence-fueled avatars and all. He’s more about exploring the advertising angle than I will (I’m focusing on what it means to be a *brand* in a world with 360 immersiveness). Well worth a read, with great examples.

Brain-Machine interface:
Although a few months old, I’m intrigued by the work CTRL-Labs is doing with brain-machine interface. Electrical impulses from the brain are translated )(with training) into computing motions without needing to actually move…in the future you’ll only have to think it, and it’ll get typed, designed, communicated – all of it.

Ambient computing and Digital twins
A term I’d heard, but not really latched onto, until I listened to this podcast, “Ambient Science and Digital Twins with Katalin Bártfai-Walcott” about the ubiquitous, invisible computing that will be our future – and our “digital twin” which will represent us in that dimension.

I think I’d prefer the term “Digital Concierge” – but the end result is the same: a parallel entity that is powered by AI to learn about our individual preferences and personality, and have the authority to make decisions on our behalf. Instead of us interacting 1:1 with each device as we currently do, giving each our attention when needed – on/off, play this, turn this on, etc – our Digital Twin (concierge) will co-navigate our day with us, managing our experiences without us needing to consciously do anything.

The legal ramifications alone are staggering; regardless to what degree this eventually plays out, I think we can all agree that computing will move towards being ambient, meaning ubiquitous – and invisible. If any of this sounds at all interesting, listen to the podcast!

Is Projection Mapping Augmented Reality?

Is projection mapping augmented reality?

I’ve been mulling this over on and off since a few years ago, since being utterly mesmerized by Amon Tobin’s projection mapping concert.  And since this made the rounds in 2015. My knee jerk reaction is – no!

Upon further reflection, I’m not so sure. It augments the real world with enhanced data; so why not? Does augmented reality have to mean enhanced information, or does it include *any* data overlay (even just the pretty kind) – and so what if the digital being overlaid, maps to the surface and doesn’t extend it? Does it require that the augmented data only be seen through a screen?

This spectacular example of  projection mapping brought the issue back in my mind.

The Houston Museum of Natural Science’s Energy City installation in Wiess Energy Hall spent 2 years developing this 2,500 square feet cutting edge projection mapping installation, using 32 projectors, 11 media servers, and 6 kilometers of fiber. Called “Energy City”, it’s a 3D miniature landscape representing the city of Houston Texas. Custom content is synced with physical animations to bring the city to life.

Because we’re in the beginning of all of this, there’s a lot of discussion {argument} over semantics. Ref: Kevin Kelly‘s recent Mirrorworld article for Wired answered in short order by Ori Inbar‘s “Mirrorworld v. AR Cloud or: How I Learned to Stop Worrying and Love the Spatial Future” – where he discusses using the term “Mirrorworld” as that means, reflection, rather than enhancement. AR/VR/XR/MR – what do we *call* it all is a heated discussion right now. While I’m staying out of that one (although for the record’s sake, I prefer “Mixed reality” for it all) – I can live with Projection Mapping being considered AR.

A minor point, but one worth chewing on, if only briefly. Does it really matter? Will this particular rose smell as sweet with any of those names? – I think it matters, in that it makes the whole already confusing to the mass market subject, that more confusing. Does it really matter that VR is immersive and AR overlays onto the physical world, when those boundaries are blurring? Are we parsing too properly, and missing sight of the bigger picture? – which is, that whatever you call it, the AR/VR/MR/XR industry needs to grow.