Monthly Archives: May 2011

Authentic belongingness: Community, context and culture in a digital world

Belongingness: The human emotional need to be an accepted member of a group. Whether it is family, friends, co-workers, or a sports team, humans have an inherent desire to belong and be an important part of something greater than themselves. … Continue reading

Posted in Artificial intelligence, Branding, Data & analytics, Social mores | 8 Comments

Asgard awaits: Analyzing the entertainment model

So. Movies. Specifically, action ones (but any, really). I just indulged in 3D Imax Thor, good enough entertainment – shot a little too much with “angles” for gratuitous 3D impact, but overall beautiful and surprisingly sweet. I’m just sorry the … Continue reading

Posted in Augmented reality, Convergence, Customization, Virtual world technology | Leave a comment

The Borogoves are a’ Mimsying: Marketing in a hyper-connected world

I’ve been thinking a lot about the long term impact an ”instantaneous, on demand” life. Imagine that from birth, you never had to wait for anything, and had everything you wanted delivered immediately. News, entertainment, connecting with your “group” – … Continue reading

Posted in Branding, Digital marketing, Featured, Personalization, Predictions | 1 Comment